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To succeed in todays world, one must adapt to todays developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.

Is it Time to Update You Business CardRead More...
Consumer education is something many small software companies tend to overlook. While the benefits of consumer education may not always be obvious, the fact of the matter is that educated customers are good customers, and happier customers.

Consumer EducationRead More...
Discounting is a tried and true way to attract business, both satisfying your customers and increasing your profits. However, there is more of a science to discounting than one might initially think. Understanding this art is critical to offering the most successful discounts and obtaining optimal results.

Discounting TipsRead More...
It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks

Crowd Sourcing and Social MediaRead More...
Building an online community demands time and sustained effort. While numbers are not everything when it comes to communities, there are several tricks that can increase the number of subscribers to your forum. However, it is important to note that a large number of members does not determine the success of a community; a smaller number of active and interested members can often result in a very successful online community.

Building a Successful CommunityRead More...
Software developers often struggle with choosing what kind of content to present on their website. To alleviate this problem, we have defined a simple set of criteria that will assist developers in providing the best variety of content for their website visitors; if your websites content is comprehensive, it should answer all of the following questions:

Answer Your Softwares QuestionsRead More...
Developments in technology have made it possible, if not easy, for small businesses and employees to telecommute. Working from home can be quite a different experience from an office job, and many find it a preferable one. However, those who work from home may also face some of the intrinsic downsides of telecommuting. To sort out the good and the bad of telecommuting, we have compiled a list of the major pros and cons that those who work from home might experience.

Working From HomeRead More...
All webmasters have heard the adage, content is king. However, the struggle to discern what types of content to develop is one that webmasters have yet to conquer. If you are familiar with this dilemma, you should know that Googles latest algorithm changes cause Google to assess how visitors interact with a website. This data from a visitors experience is now used in organic search ranking.

Develop Content Worth Linking ToRead More...
Businesses are flocking to Twitter, but many lack an understanding of the medium and do not know what to �tweet.� Here are a some tips for businesses that are on Twitter and interested in using the medium to build their brand:

What to Tweet?Read More...
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...

Design ToolsRead More...
All of us start the day with every intention of completing a variety of tasks, but unfortunately many of us become distracted as the day moves on. Or even worse, we are tasked with crisis management, and at the end of the day we find that we have made little progress in whittling down the day's planned tasks. As well intentioned as you may be, it seems to become a routine, and one that far too many of us fall into.

Tips to Get Things AccomplishedRead More...
Creating an interesting and colorful color palette can be a chore, even for the most experienced designers. We have compiled a list of color design tools that can be very useful for web artisans...<br />
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<a href="http://www.small-business-software.net/design-tools.htm" target="_blank" >Design Tools</a>Read More...
Managing time is a major struggle for many of us. Lack of productivity and procrastination are usually the result of poor time management. Make the most of your time by taking advantage of these helpful tips...

1. Make Lists

Lists help keep you focused and on task. Create a list of tasks in advance for the upcoming day. When you find yourself distracted or unsure of what to do next, refer to the list, which will help put yourself back on track. When you complete a task, cross that item off the list -- this will give you a sense of accomplishment, and will also help motivate you to tackle the next item on the list.

10 Tips for Improved Time ManagementRead More...
There are a number of things that you can do to monitor your online brand, as well as monitoring the brand of a competitor. Being aware of what is said, and when it is being said, will allow you to react in a timely fashion.

Free Tools to Monitor Your BrandRead More...
Each year we scratch our heads and come up with trends or technology that we think will be hot in the coming year. Checkout our list of What is Hot and What is Not in 2013.Read More...
2012 was scarred with senseless tragedies, the Costa Concordia the majestic cruise liner, went down off the Tuscan island of Giglio, Italy when it was said the captain was showing off to islander friends. Horrific tornados that tour through the mid-western United States stole the lives of even the littlest angels. A horrific mass shooting at the Batman opening in Colorado showed a careless disregard for life. Sadly this was followed by a shooting at Seikh Temple in Oak Bridge, Wisconsin, taking the lives of worshippers.

2012 Reflections, 2013 PredictionsRead More...
The Internet has made it easier than ever for individuals to start a business at a very low entry cost. The barrier to entry for starting a web-based business can even be as low as $100.00. Every web business should have an identity, and many business owners realize that they may lack the necessary graphical talent, and are often unsure of where to look for it. If cost is an issue, you can find ready-made logos at many online logos sites, such as these...

Where to Find LogosRead More...
Testimonials are essentially 3rd-party endorsements for a product or service. Potential customers will often look for testimonials when faced with a purchasing decision. Customer testimonials can increase sales closing rates by removing uncertainty and instilling confidence in the customer. Additionally, testimonials that describe solutions for real-life problems can be very well received by others that may be struggling with similar issues.

The more detailed and specific a testimonial is, the more credibility it will have. Testimonials can be used in conjunction with white papers to fully explain how the product or service has resolved a real-life problem. In many cases, other businesses in the industry may be struggling with similar issues or problems, and explaining how your product or service fulfilled a need and solved a problem can sometime make the difference between getting the sale or not. A white paper combined with a credible endorsement is a powerful sales tool.

Customer Testimonials and ProfilesRead More...
Website Spidering refers to the automated process of indexing a web site by a search engine. An automated program, known as a web crawler or spider, will go through a website following the links on each page, and will gather pertinent information from each page until it has properly indexed the entire website.

Website SpideringRead More...
No country suffered more than Japan in 2011. Japan was rocked by an 8.9 earthquake, then a tsunami  that was created from the quake, hit the small island. The powerful waves caused damage to a nuclear power plant. The tsunami caused significant damage to one of Japan’s plants making it impossible to properly cool or shutdown the nuclear reactor. The inability to cool the plant resulted in a nuclear melt down, and the escape of radiation.  When the trifecta hit, the Japanese people earned the world’s respect, they managed the tragedy with stoicism and grace. The consequences of this horrible tragedy, and implications of the radiation leaks, into the sea and atmosphere, are still unknown. Japan will bear the scars from 2011 for generations to come.

2011 Reflections and 2012 PredictionsRead More...
What is Hot and What is Not in Technology for 2012

Top Winners Predicted for 2012
What is Hot

1. Mushroom Cloud

The virtual cloud is now a mushroom cloud. More and more applications and data is available virtually. Customers are no longer tied to their desktops, data is accessible in the cloud. As long as you have an Internet connection, you have access, regardless of your hardware.

2. Smart Mobility

Mobile phones have become smart devices, they are more than just phones and alarm clocks. By the end of 2012, it will be hard to find a phone that does not run games, support Internet connections and have built in web browser.

3. Multi-Function Devices

I suspect that devices will begin merging, there is no longer a need for so many gadgets. The functionality of the devices from smart phones, kindles, ipads and computers are redundant and there is likely to be device consolidation as the overlap in functionality increases.

What is Hot and What is Not 2012 Read More...
In order to effectively target your customers, you need to know who and where they are. Customers come in all shapes and sizes, so how do you discern which customers are the best to target?

Tips to Identify Your CustomersRead More...
The following are some of the more common mistakes made by ISVs and software developers...

1. Lack Of A Plan

Many software developers start out simply by writing an application to make their own lives easier, and often do not really have a plan to turn that idea into a business. But they later decide to do just that, and like any other business, a plan is necessary in order for a software company to succeed. Create a development road-map, a marketing plan, and a business plan, all of which lay out goals, feature priorities, and a time frame for accomplishing specific parts of the plan.

Software Development and Marketing Mistakes Read More...
All of us start the day with every intention of completing a variety of tasks, but unfortunately many of us become distracted as the day moves on. Or even worse, we are tasked with crisis management, and at the end of the day we find that we have made little progress in whittling down the days planned tasks. As well intentioned as you may be, it seems to become a routine, and one that far too many of us fall into.

Tips to Get Things AccomplishedRead More...
Small businesses tend to be more agile than large corporations, but in order to take advantage of that strength, they must be willing to adapt with changing times in order to prosper and survive. This is especially true when faced with a difficult economic climate.

Look at some of the corporate giants that have failed to adapt as the market needs changed. For example, Kodak failed to adapt to the digital media market quickly enough, and sadly they faced the consequences.

complete articleRead More...
Some companies compete by getting into the minds of their competitors. Competitive Intelligence is the process of collecting information about competitors in a competitive environment. These tips and tricks will help marketers better understand competitive intelligence, and how to effectively compete in their marketplace.

Competitive IntelligenceRead More...
Why buy online? Why not buy online? Have you ever considered the pros and cons to shopping at a retail store vs shopping online? Lets take a look at the advantages and disadvantages of purchasing online...

Advantages Of Shopping Online...

1. Saves Time

If you already know what you are looking for, shopping online can save you a significant amount of time. With just a few clicks of the mouse, you can place your order and move on to other things.

Benefits of Shopping Online Read More...
Question and answer websites have popped up all over the Internet. These interactive sites are designed to connect individuals, and help them get answers to questions. We have compiled a list of some of the more popular Question & Answers websites...

Question and Answer WebsitesRead More...
When speaking at a conference or a seminar, it is important that your presentation convey professionalism. A PowerPoint presentation can be used to visually represent your material. The presentation should be polished and consistent throughout. The visual presentation should supplement your speech, not distract or detract from your oral presentation. Rarely should PowerPoint be used without an accompanying explanation of the slides. Here are a few tips for making your PowerPoint presentation better and more professional...

Great PowerPoint Presentation TipsRead More...
Philosophies regarding social media networks, such as Twitter, can vary greatly. But similar to email, an unspoken etiquette has emerged for these social websites as well. The etiquette for these social sites does not consist of hard and fast rules, but is simply a list of guidelines for posting. The following is a set of Twitter etiquette guidelines, but can also be applied to other social networks...

TwitequetteRead More...
Small retail businesses who are making the move to an online presence may feel overwhelmed by the process of creating a website. Web templates can often help make the process less painful for a small business. To assist webmasters in the template vs custom design decision, we have outlined the pros and cons to each...

Pros and Cons to Using Web TemplatesRead More...
Here are some helpful tips regarding how to get your podcasts listed in the iTunes Music Store...

iTunes Compatibility

In order to have your podcast included in the iTunes Music Store, you must first add the iTunes extension to your RSS feed.

How to Submit Podcast to iTunesRead More...
1. Manage Accounts Receivable

Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.

2. Have A Plan

Set goals, and have a plan with a time-line to achieve those goals. Support the plan with milestones and specific intended steps you need to take to attain the specified goals.

10 Tips to Grow Your Business Read More...
The Internet has become a highly interactive medium. In order to participate in discussion forums and newsgroups, it is important to be familiar with standard and accepted Internet forum etiquette. Here are some tips to help make your forum participation more productive and beneficial...

Forum EtiquetteRead More...
A PowerPoint presentation can be an extremely valuable marketing tool for businesses in this day and age. Here are a few common mistakes that you should try to avoid when creating your presentations...

1. Excessive Animation

Excessive animation can really distract from a presentation. Keep animation to a minimum. Transitions between slides may be appropriate, but a constantly-moving animated image on a slide can make the text on the slide difficult to read, and can distract the viewer from the message.

Common Mistakes with PowerPointRead More...
What is Hot and What is Not in Technology for 2011

Top 5 Winners Predicted for 2011

What is Hot
1. Virtual Cloud

Services that allow you to have your desktop in the cloud will become common place in 2011.

2. Mobile Apps

Mobile applications are still and will continue to thrive as people find new uses for their cell phones.

3. Virtual Technology

Working from home or on the road is growing all, virtual technology businesses will continue to prosper and thrive.

4. Connectivity

Cell signals and Internet connectivity will reach remote areas, as staying connected regardless of location becomes more important.

5. Scalability

If it does not scale, it will lose luster. Scalability is hot, and a must for all technology in today�s society.

What is Hot and What is Not for 2011 Read More...
The year of 2010 was considered a rough year for the United States. There was a variety of economic issues, a tragic oil spill, and two tumultuous wars. The world's troubles were no less; they also included evident with failing economies, political struggles and natural disasters.

The environment faced both natural and man-made disasters in 2010. An earthquake in Haiti rocked the country to its roots early in the year. European travel and United Kingdom travel was suspended, disrupting traveler's schedules for the better part of a week. When a volcano in Iceland erupted, making it too dangerous for commercial flights to fly. The Gulf of Mexico was tainted by an oil spill of massive proportions. Destroying a way of life and ecosystem throughout the Gulf. The oil gushed unchecked into the serene waters, for more than 100 days. BP was accused of mismanagement and the spill was labelled Obamas Katrina due to the delayed response and reaction of the Administration.

An Overview of 2010
Read More...
Each and every link back to your website can help the site rank better, so take the time to develop quality backlinks and optimize the anchor text to increase your search engines ranking.

Optimizing Optimization, Part 2: Off-Page OptimizationRead More...
At the end of the day, negotiating is a cleverly crafted game, and you need to know the rules in order to play the hand you are dealt.

NegotiationsRead More...
Without a doubt, technology has been the inspiration behind a series of new business ventures. Podcasting has launched indie stars, YouTube has launched movie stars, and technology has spurred innovation. Every day, individuals have rocketed to stardom simply by producing and publishing videos on the Internet. YouTube and iTunes are now household terms, understood by nearly everyone in the western world. Again, twenty years ago, this would not have been possible, simply because the technology did not exist.

Technology Has Spawned IndustriesRead More...
Many webmasters work very hard on their websites, but they often overlook glaringly-obvious mistakes that may be costing them sales or potential customers. Here are what we consider the Top 7 such mistakes...

1. JavaScript Navigation

Many website visitors now have JavaScript turned off or disabled in their web browsers, due to ever-increasing security concerns. If you are using JavaScript in your navigation menus, some potential customers may be unable to navigate your website. More often than not, this means that potential customers will click away and turn to a competitor. In addition to avoiding JavaScript navigation, you should also avoid using JavaScript in the ordering process. Ordering systems that require JavaScript to function may also result in your customers being unable to purchase, and going somewhere else instead!

7 Web Mistakes that Cost You MoneyRead More...
Compelling customers to take the final step from browsing to purchasing is not always an easy transition. Marketers and entrepreneurs who have studied purchasing habits have found that the following enticements can help encourage potential customers to take the final step to purchase...

Enticing Purchasers - Closing the SaleRead More...
There are a number of steps a webmaster can take to encourage visitors to click on a link or graphic located on their website. The following steps will help get the click...

10 Steps to Getting the ClickRead More...
Webmasters and marketers spend an inordinate amount of time building quality content that relates to their products or services. Yet the vast majority of these marketers fail to fully capitalize on the content they were so careful to create.

Webmasters can easily reformat their web content and present it to their customers in a variety of different ways. And different formats can be promoted through different channels. The different formats will often appeal to new and different audiences. For example: a video explanation may resonate with a younger technical customer, while an eBook in PDF format may appeal an older customer.

Present Content Different WaysRead More...
Color psychology is a phrase used to describe the effect that color has on human behavior. The psychology of color is certainly not a new concept. In fact, it has been around for hundreds, if not thousands of years. Colors tend to carry non-verbal and subliminal messages, and the color spectrum evokes different emotions and physiological responses in people. The reactions people have to specific colors may be influenced by many factors, including their culture, location, gender, or even their age.

The Emotion of Color in Web DesignRead More...
Cellular telephones, or cellphones, are an important part of modern society. When Miss Manners wrote about good manners and etiquette, mobile phones did not exist nearly to the extent they do in our society today. In an effort to assist cellphone users, we have written up some guidelines to help people use their mobile phones appropriately while navigating in polite society.

Cellular Phone Etiquette - Part 2Read More...
Innovative, memorable, and compelling domain names are becoming more and more difficult to come up with. The following tools can help webmasters find great domain names for their online businesses....

Domain Name Soup
Domain Name Soup is a free domain name generator that helps you find available domain names in your niche. http://www.domainnamesoup.com/

Domain Name Suggestions Read More...
Many small businesses make mistakes, and smart entrepreneurs will learn from the mistakes of others. With that in mind, we have compiled a list of some common mistakes that small business owners often make....

Top Small Business MistakesRead More...
In order for a website to perform well in search engine rankings, it must have connections to other websites through links. These connections or links not only help search engines locate new content as it becomes available, but they also weave together networks of websites that are all related. The number and strength of connections that a website has will help determine the importance of that website.

Link GoldRead More...
Sitemaps are simply road maps that search engines can use to navigate their way through the various parts and sections of a website. The sitemap essentially tells the search engines where the various pages are located on the site. This is particularly important for websites that have multi-level navigation, which automated spiders might have difficulty with.

Ins and Outs of SitemapsRead More...
So, you have built an empire on the Internet, and now it is time to move on. Well OK, maybe its not a full-blown empire, but it has taken substantial blood, sweat and tears to create, and you want to make sure you get a reasonable amount of money for all your efforts. Determining the value of a website can be tricky, because a number of factors can play a role. Factors involved in determining the resale value of a website include...

Buy, Sell, and Value a WebsiteRead More...
Here are 15 important website design tips that you might not be aware of or have overlooked. Consider taking advantage of them if you have not already done so...

15 Important Web Design TipsRead More...
Individuals today have a personal brand. Employers and colleagues will search on your name, so it is imperative that you keep this in mind when posting online. You must control your online reputation.

The web is not always a friendly place, so what do you do if you are not using an alias and someone is posting derogatory information about you, your company, your products, or your brand?

Online Reputation ManagementRead More...
witter, the latest social networking craze, is a micro-blogging platform where participants post tweets which are short comments limited to 140 characters or less.

Getting setup on Twitter is not terribly difficult. There is a slight learning curve in regard to Twitters culture and tweeting practices, so it is a good idea to monitor the posts for a few days before you jump in and begin tweeting, just to get a feel for the community.

How to Twitter?Read More...
When you are designing your next web site, or updating an existing site, be sure to avoid the Top 10 deadly web design sins!

Top 10 Deadly Web Design SinsRead More...
Cellular phones and other mobile devices often contain toxic materials that can pollute the environment. The chemicals contained in the cell phones and electronics are harmful to the health of both humans and animals. Cell phones and their accessories contain a large number of hazardous substances known as Persistent, Bioaccumulative, and Toxic Chemicals (PBTs). Some of the chemicals contained in the PBTs have been known to cause damage to nervous systems, reproductive systems, and developmental systems, as well as causing cancer.

When recycled properly, the materials can be put back into circulation, reducing the health risks to the community. The materials that are contained in old cell phones can often be recycled and reused to make a variety of other products. Additionally, in order to comply with environmental protection regulations, many countries have very specific requirements and methods for disposing of cell phones, batteries, and other toxic items. Rather than wrestling with disposal guidelines yourself, it is often much easier to just sell or donate old cell phones to a company qualified to recycle them.

Why Recycle Cell Phones?
Read More...
Here are some other things to pay attention to when selecting domain names...

1. Domain Extensions
Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website. The following is a general guide to what the most popular domain extensions represent...

.com - commercial (by far, the most popular domain extension)
.net - network host (often used by hosting companies)
.edu - educational institution
.org - organization
.info - informational sites

If your primary focus is in a local market, you may find value in a local domain as well.

How to Choose a Domain - Part II Read More...
So, you have an idea or a product.... now you need a domain name for a website. How do you choose a great domain name? Here are a few ideas...

Brainstorm
Create a list of words or phrases that relate to the product, service, information, or brand that will be promoted on the website.

Experiment
Experiment with variations of the words in the above list. Change the order of words in phrases to create unique combinations for possible domain names.

How to Choose a Domain - Part 1 Read More...
Another year has rolled by marked by miracles, political milestones and tragedies alike. 2009 was the year of financial uproar with bailouts and ponzi schemes dominating the news on a regular basis. Chrysler and GM stalwart car giants struggled to survive. Bernie Madoffs financial pyramid came tumbling down, taking average citizen's retirement plans with it, emptying the coffers of trusting non-profits and celebrities alike.

2009 Reflections, 2010 PredictionsRead More...
Top 10 Winners Predicted for 2010
1. Healthy Living
2. The Cloud
3. Savings
4. Simplicity in Design
5. Web Applications
6. Instant and Virtual
7. Portability
8. Energy
9. Green Shopping
10. Security

Top 10 Losers Predicted for 2010
1. Capitalism
2. Health Care
3. Credit Card Companies
4. The Left
5. Acorn
6. Big Government
7. Privacy
8. Super Star Atheletes
9. Facebook
10. Reality...

What is Hot in 2010 Read More...
Blogging has quickly become very common place, and while blogs may be plentiful, many bloggers still make a number of mistakes when it comes to managing their blogs. Presented here are the most common blog mistakes, in hopes that you can avoid making them yourself...

Mistake #1 - Failure To Provide Search Functionality

Blogs should be searchable. Include a search function on the blog so that website visitors can easily search your blog content for the things they are interested in or looking for.

Mistake #2 - Failure To Offer Syndication

Failure to provide an RSS feed for blog content is a common mistake. RSS feeds will significantly increase the number of blog followers.

Blog Mistakes Read More...
Search Engine Optimization has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques as the search engine algorithms change.

On Page Search Engine OptimizationRead More...
Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.

Use Twitter for the FollowingRead More...
Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings...

1. Shorter Videos Rank Better

No big surprise here -- the file size of short videos is much smaller than that of longer videos. On the video networks like YouTube, short videos are viewed far more often than longer ones. A length of less than 3 minutes per video seems to be ideal, and absolutely make every effort to keep your video under 10 minutes! If you have a long video segment, consider breaking it into multiple videos. The more popular videos on the video networks are given more exposure, which will also help increase the number of views received.

Optimizing Video Read More...
The architects of the most powerful search engine in the world have included some really handy algorithms in their service, which allow searchers to quickly locate particular and specific types of information...Google Is More Than Just a Search EngineRead More...
A myth is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant. We will try to dispel some of the more common Search Engine Optimization myths here...  SEO MythsRead More...
A companys reputation is often critical to that company's success. The anonymity and vastness of the Internet makes managing a reputation much more difficult than it once was. Businesses must be proactive about protecting their brands and reputations.

Managing Your Reputation OnlineRead More...
Small business owners frequently juggle a variety of roles within their companies. Creating a balance and effectively managing available time is extremely important to most small businesses. In order to economize and make the most of the available time, you should implement a time management plan.

Get Real
Set realistic goals that are not unreasonable or unattainable. It can be very demotivating to consistently feel as if you have not accomplished anything, simply because you regularly fail to meet unreasonable goals that you have set for yourself. By setting more realistic and attainable goals, you will feel a sense of accomplishment, and often be motivated to work harder.

Increasing Business and Personal ProductivityRead More...
Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it.

Brand AwarenessRead More...
Businesses that are going green are becoming more and more commonplace. Regardless of your political beliefs or opinions regarding the global warming concept, few can argue that being environmentally aware will leave the world a better place. Whether a company is simply jumping on the green bandwagon, or are honestly sensitive about environmental issues is really irrelevant. Consumers like green businesses, and shaping your business to promote being eco-friendly makes sense from a public relations standpoint.

Green Business TipsRead More...
Sound effects are often used to compliment and enhance artistic presentations, whether they be podcasts, videos, or other audio/visual productions. Royalty-free sound effects are typically non-exclusive and can be used by anyone who purchases them. Professional sound effects can give a podcast or production a more professional sound. However, many new producers may not realize that sound effects have copyrights, and in many cases it is illegal to use a sound effect that you happen to find on the web without properly licensing it.

Sound Effects & The Power of Audio

Read More...
Many individuals are called upon to give presentations, but many have no formal instruction on how to deliver the most effective presentations. So for the benefit of those who might need a bit of help, we have put together a primer for presenters...

Presentation PrimerRead More...
There are many, many things that separate a good podcast from all the rest. Here are a few to consider...

Hallmarks of a Good Podcast

Read More...
Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page. Optimization of PDF files for search engines is very similar to search engine optimization for other types of content...

Optimize PDF Files For Search EnginesRead More...
Implementing RSS or Really Simple Syndication can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS....

A to Z of RSS FeedsRead More...
Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Repurposing ContentRead More...
A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.

Businesses Going GreenRead More...
Presentations are an integral and important part of any business. Whether designed for training purposes, introducing new products, or discussing corporate hierarchy, PowerPoint presentations serve a valuable purpose in both the business world and in the educational fields. In order to maximize a presentation's impact, it needs to be polished and well executed. The following tips can aid you in taking your PowerPoint presentation to the next level.

Create Powerful PowerPoint PresentationsRead More...
Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...

Tips for Public Speaking and PresentingRead More...
Keep in mind that not every day is going to be as productive as you would hope. Unexpected things always come up, and no matter how hard you try, your expectations just might not be realistic. Do not become discouraged. Instead, simply stay focused and make an effort to increase your productivity the next day.

Time Management TipsRead More...
Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Kinds of Podcasting ContentRead More...
It is no longer necessary to manually create an RSS feed. There are a number of WYSIWYG software applications available, which simplify the creation of an RSS feed. This means that webmasters do not really need to understand the code and details of the RSS Specification in order to create an RSS feed. One such product is FeedForAll, which allows you to easily create, edit, and publish RSS feeds.

Create RSS | Make RSS FeedsRead More...
Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm.

There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of Web 2.0 are said to include: the Web as a platform, collaboration, and syndication.

ABCs of Web 2.0Read More...
Here is a collection of what we consider must have tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

Webmaster Tool BoxRead More...
Here is a collection of what we consider must have tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

Webmaster ToolboxRead More...
The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the items enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly is PodcastingRead More...
You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe. Google uses the information they gather in these tools to make determinations about websites. The information they gather may impact the ranking of your website in organic searches for important keyword phrases.

Unusual Items that May Impact Search Engine RankingRead More...
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we've put together a guide for marketers on the journey of brand building...

Brand Building is a JourneyRead More...
In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds.

Monitor Jobs using RSS FeedsRead More...
You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

Where do you find Podcasting Content? Read More...
Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves.

SEO ResolutionsRead More...
2008 was a year filled with great triumphs and a year scarred by deep sorrow. What 2008 was not, was a peaceful year, and whether the world is a better place, for having endured is unclear.

Russia's invasion of Georgia has chilled Russia's relations with the West, a resurgence of the Cold War may be on the horizon. The Tibetan monk's protests being crushed in the streets demonstrate that freedom of speech, is not a God given right for all. The continued unrest in Middle East is no longer news, but simply part of daily life in the region.

Close calls with Hurricane Gustav in New Orleans and the water lapping at the edge of overburdened levies caused concern that the lessons of Katrina have still not yet been fully learned. The heartbreaking destruction of Hurricane Ike in Galveston and the Texas coast shows that while the US has made progress, she is still no match for mother nature. Nature's wrath still wields a heavy hand. As horrific as the despair in Galveston, it paled in comparison to the cyclone that hit Burma/Mynamar, taking the lives of more than 100,000 people in the region. China, widely thought to be a rising world power, was no match for the 8.0 earthquake that collapsed buildings like tinker toys.

Through leadership change, we often see policy change. Unfortunately Fidel Castro's retirement in 2008 did nothing to free Cuba from the constrains of dictatorship with Raul Castro stepping into the leadership role on the tiny island.

Early on in 2008, the Hollywood writers strike in 2008 showed that American can in fact live without television. Regardless of the break from television, technology certainly played a role in the 2008 elections.

Reflections on 2008 and Predictions for 2009 Read More...
The following items are our predictions of what will be hot in 2009!

What is Hot, What is Not for 2009Read More...
Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business.

Offline AdvertisingRead More...
It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out.

Good Things to Social BookmarkRead More...
Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective PodcastsRead More...
Follow the ABCs of search engine optimization .Read More...
Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpages importance.

When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases.

When Requesting LinksRead More...
A logo concept is more than just an affinity for a specific character. Logos represent a companys brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?

Logo ConceptsRead More...
Marketers who struggle finding photos for their promotional materials can no utilize the microstock photo websites for instant images.

There are a number of options available to webmasters and publishers in need of images for web content, marketing campaigns, or packaging. Regardless of the website selected, be sure to read the agreement and licensing terms carefully to ensure that you are adhering to the guidelines.

Royalty Free Stock Photography QuizRead More...

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